Authentic and modest .

Branding should tell a story. It should have heart and soul, capturing the vision of the venture. Schmepps is boutique, authentic and classy and the branding tells that story.
The hedgehog icon is simple, but cute. The typography is classy, yet lovable and the colours are muted but welcoming. It’s a digital identity that reminds one of good tea and cute outfits.
Circa before Kanye West got cancelled again.

This style could have fit well into the world of cafes, design agencies and jewelers just as well as it did the fashion industry.